Saturday, November 16, 2019

3 Ways Businesses Can Outsource Social Media

3 Ways Businesses Can Outsource Social Media 3 Ways Businesses Can Outsource Social Media 6 Tips to outsource social media: “Okay, people, it’s time to get your feet on the ground, your head in the cloud and let’s start talking outsourcing.” Sound familiar? Probably not, particularly if you’re a die-hard business owner chained to a computer, trying not to nod off as you create equally drowsy content for all your social media outlets. For sure, you’ve embraced the DIY mantra, a notion guaranteed to cause pain and suffering to your brand in the long term. Have you consider the option to outsource social media? Granted, you’ve got a lot of good ideas, but are afraid no one else can execute the way you do, right? I mean, not only are you possessed with inspiration and material that matters, but you have all six hands controlling every aspect of your social media campaignnot to mention overseeing your day-to-day operations. Let’s face it. Smart Alecs who outsource realize a host of benefits across all of their social media platforms: their channels stream with updated material and fresh content while sending conversion rates up into the wild-blue yonder- not into the wilderness. Ah, the wilderness is a lonely place to be if you’re not moving quickly in the marketplace- or leveraging available resources in the molten-hot world of social media. Take a gander at the Golden Eggs coming from these social media vendors: Add Extra Dimension to Your Facebook Page: Buddy Media   At first glance, who would even think of tinkering with the likes of Facebook to make it an even better outlet- really, now, just how much better can great be? Well, take a breath, because decision makers around the globe are handing over the management of their social media to Michael Lazerow’s genius platform: Buddy Media, a wonky name for a social-enterprise software company that has done so well that it just got acquired by the giant Salesforce. Buddy Media doesn’t just spruce up your Facebook pages, it brings a dimension of ongoing interaction with customers - and did I say “relevant” with messaging or gaming campaigns out of the chutes daily if that’s what you’re looking for? The Short, Happy Life of Your Tweets: Twylah Admit it: Tweets, regardless of how darn informative the content behind the links can be, don’t really tell your whole story at a glance. Sure, you always get your tweet summary presented as a single Twitter page, but how in the world can anyone get down-and-dirty creative with a trail of tweets that max out at 140 characters, carrying all that extra baggage of hashtags and chopped up URLs? Another good reason to outsource your tweets with Twylah, a free, cloud-based tool: it aggregates your flow of tweets, bio and interests onto magazine-like pages with top-of-page tabs and beautiful graphics throughout; all, to better attract Google’s crawler in a bid to keep your brand ‘top-of-the-mind’ in this  post-Panda era. A Way to Get Timely Content For Your Blog: Verblio Okay, does it really pay to give up writing your own company blog? You’ve heard all the reasons before, including the one about better allocating your time with things you should be doing, like making sure your income stream doesn’t dry up. That said, it’s terrific you have solid ideas- most of the time- on how you want your company message crafted, and you do a pretty decent job- most of the time- in keeping your blogs freshened up. But within the Verblio compound roams a proven pack of writers drooling to connect with over a hundred business profiles, website links and keywords provided by companies who get smart content for a minimal monthly fee. Control? You still have it through Verblio’s intuitive platform that gives you the ultimate decision on what you want postedand when you want it to appear. That’s the power of outsourcing your blog in a social media world where you can’t afford the past mistakes of trying to fool Mother Google with keyword stuffing and link schemes. So, keep an open mind to what might very well be a new way of thinking for you, and embrace “outsourcing” as not only the smart thing to do, but the only way to keep your brand relevant.

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